GLOBAL STATE OF FOOTBALL

WHO WINS, HOW AND AT WHAT COST

FEBRUARY 2025 – COVERING SEASON 2023/2024

  • This is a game-changing report that merges unparalleled financial scrutiny with player performance analytics to uncover the true strength – and vulnerabilities – of Europe’s football clubs.

  • The report examines how teams balance ambition with sustainability and how effectively they transform Financial Power into Squad Quality and Sporting Success.

  • Our aim is to answer not just who wins, but how they win – and at what cost.

  • This report bridges that gap by offering a detailed portrait of nearly 200 clubs across 13 leagues for the 2023/2024 season, providing insights that are as comprehensive as they are actionable.

  • Crafted through a unique partnership between financial experts at the University of St. Gallen (HSG) and PLAIER, the world’s leading AI technology in football, this report offers a fresh perspective.

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